Product Strategy
I've learned to think strategically by building on the lessons of those who came before me.
Most of the time I have to work in reverse and outcome-based roadmaps are the best way to present this type of thinking.
Product Vision + Product Strategy + Roadmapping
Partnering with Brand Strategy, we interviewed people about their health and lifestyle, gaining insights that shaped the user personas we used in researching a new health product.
User Personas + User Journeys
I strongly support UIUX and Product working together early in the process to research and ideate new features.
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I have worked with several amazing designers; without their forward thinking we would not be able to move rapidly.​
Mockups + Prototypes + Compliance + User Insights
I write clear user stories to ensure developers know the who and why, while detailed acceptance criteria define scope, covering use cases, interactions, assumptions, actions, states, components, or anything else that is deemed necessary for cross-team alignment.
User stories + Acceptance Criteria
Products
Name: Phenology
Target users: Women experiencing menopause and menopause symptoms
Type: Website, iOS, Android
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I worked with the Agile development team which launched mobile apps in 3 months, increasing LTV by 2.3x for engaged users.
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Name: LuLaRoe BLESS
Target users: Retailers selling and managing inventory
Type: Website, iOS, Android
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I led the successful launch of a SaaS Cloud POS system in 3 months, transforming retail and social selling and scaled the mobile app usage from 200 to 90,000 active users in 6 months by enhancing inventory and payment capabilities.​
Name: NameBright
Target users: Domain name investors
Type: Website​
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As a Product Owner for NameBright developed and shared a product strategy that aligned stakeholder communication and strategic execution. I also directed a major migration, transitioning 100% of traffic to a new platform within 90 days of onboarding.
Designs
Saepio Core Values
Core values + mascot
Print, Digital illustration using adobe Illustrator
My background in graphic design has played a significant role in my career as it helps me visually communicate to users, stakeholders, developers and designers to create a better user experience.
I rely on visuals for a more effective way to communicate complex ideas improving information retention quickly and clearly.
User flows, Touch Points, Gap Analysis